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Hui Xian REIT’s asset is its investment in Hui Xian BVI, which in turn holds Hui Xian Investment Limited, the foreign joint venture partner of Beijing Oriental Plaza Co., Ltd., (“BOP”) which is a sino-foreign cooperative joint venture established in the PRC. BOP holds the land use right and building ownership rights of Beijing Oriental Plaza - one of the largest and most iconic commercial complexes in the PRC.

BEIJING ORIENTAL PLAZA /
The Malls | The Tower Offices | The Tower Apartments | Grand Hyatt Beijing
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THE MALLS

The Malls represents one of the largest shopping centres in the PRC. It is a popular destination for local residents and tourists alike, and is a preferred choice for major retailers to establish their presence in Beijing.

The Malls has received a number of awards, including:

  • “Best One-Stop Shopping Venue” by Beijing News in 2010
  • “Best Visual Decoration” by Life Style Media Group in 2010
  • “Fashion Pioneer in Commercial and Operational Industry” by Beijing Star Daily in 2008
  • “Star Billboard For Beijing Commercial Systems – 5 Stars Shopping Environment” by Beijing Morning Post in 2008
  • “The Best Fashion Shopping Mall in China” by BAZAAR Magazine in 2007
  • “China Top 10 Commercial Building” by China Architectural Culture Center and Economic Daily in 2005

The Malls is an iconic retail project in the Wangfujing/ East Chang’an Avenue area, one of the most popular shopping destinations in Beijing for locals, domestic tourists from within the PRC and international travellers. The customer flow of the area averages approximately 200,000 per day on weekdays, approximately 250,000 per day on weekends and around 300,000 on public holidays. The average customer flow ranges from 70 million to 90 million annually.

The Malls comprises a three-level shopping mall with a total Gross Floor Area of approximately 130,195 sq. m. and a total Rentable Area of approximately 74,032 sq. m. as at 31 December 2010. The shopping mall is divided into seven major zones, each with its own distinct identity and theme to enhance the shopping experience of shoppers and to cater to their different tastes, styles and demands.

Tenants of The Malls encompass leading fashion, watch, jewellery, beauty and lifestyle brands. It is currently home to approximately 280 top international and domestic brands, including Burberry, HUGO BOSS, Tiffany, Givenchy, Dunhill, Moschino, Max Mara, Coach, Calvin Klein, Kenzo, Bally, S.T. Dupont, Kent & Curwen, Gieves & Hawkes, Agnes b, Ports 1961, DKNY Juicy Couture and Tommy Hilfiger.

More than 40 top international brands have chosen to locate their flagship stores at The Malls, including Trussardi, Montblanc, Cerruti 1881, A. Testoni, BMW Lifestyle, Tissot, Shanghai Tang and Blancpain.

Several major banks, including Bank of China, Industrial and Commercial Bank of China, Standard Chartered Bank, China Construction Bank, China Merchants Bank and Bank of Beijing have also established branches at The Malls.

A number of records have also been set for many international brands in Oriental Plaza, including:

  • The largest OMEGA shop in Beijing
  • The only Audemars Piguet shop in Beijing
  • The first Hublot store in Beijing
  • The first Sony Style Store in Beijing
  • The only Audi Forum showroom in Asia
  • The largest Nike store in Beijing
  • The largest i.t. store in Beijing
  • The largest Burger King restaurant in the PRC

The Malls contains two food streets, offering more than 50 food and beverage outlets across a wide spectrum of budgets and cuisines (including both international fare and domestic regional flavours). As the cinemas at The Malls represent one of the premier cinemas in Beijing, the shopping centre is also a regular venue for film premieres and celebrity events.

Various tradeshows, exhibitions, roadshows and fairs are regularly held at the atriums of the Malls, drawing footfall and generating additional revenue. Such roadshows have been held by major brands such as Mercedes-Benz, Audi, Max Mara, IWC, Calvin Klein, Swarovski, Sony, Nike, adidas, Motorola, Samsung and Vogue.

With a committed occupancy rate of approximately 100% (as at 31 Dec 2010), The Malls has a waiting list of over 250 prospective tenants and in fact commands a rental as high as RMB4,000 on per leased Rentable Area in sq. m. per month basis, among the highest in Beijing.

The Malls
The Malls